BWD Launches New, User-Friendly Website


BWD launched its completely redesigned website today. The new site is designed to provide meaningful content and an engaging user experience to users on desktops, smartphones, and tablets. The standout feature is the 100% redesigned BWD® eCatalog, which combines fast search returns and expanded rich content on an easy-to-use interface. Other notable features include:

  • Convenient eCat Widget search portal on homepage
  • Multilingual options for English, Spanish, and French
  • TPMS microsite with updated TPMS material, including a TPMS-specific eCatalog and info on BWD’s OE-Matching and QWIK-SENSORprograms
  • In-depth training section with information on BWD’s technician training elements, including its PTS On-Demand Calendar, Seminar Syllabus, Video Training, and Motorist Essentials
  • Comprehensive Digital Resource Library with an array of PDFs detailing product information

Commenting on the new website, Phil Hutchens, Vice President Engine Management Marketing, SMP, said, “Our new BWDwebsite provides our customers with added features and benefits like our new eCatalog.” Mr. Hutchens went on to add, “We wanted to create a website that informs and educates our customers with meaningful, rich content and the new BWD site does just that.”