Our Promotions

We put great emphasis on supporting our brands and key categories through promotions that excite and reward customers loyalty to our brands. Explore our promotions below to learn how our commitment to being the best extends to our marketing promotions.

SMP 'Standing Together' Promotion

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We stand by our customers and recognize their efforts, especially when they go the extra mile to help their local communities during this hard time.

Award: Three shops will win $1,000 to aid in community efforts

How It Works: Post a photo of your shop helping in your community with #SMPStandingTogether

Contest runs: April 15 - May 15, 2020


Visit for more information. 

2020 SMP 'Women in Auto Care' Scholarship

This year we are proud to announce our new SMP 'Women in Auto Care' Scholarship. We will be giving away two $5,000 scholarships to women pursuing a career in automotive technology or repair. We are excited to partner with Women in Auto Care (WiAC) for this program, an organization dedicated to the advancement, education and empowerment of women within the auto care industry.

Who’s it for? Women studying automotive technology or repair, or pursuing a career in the automotive industry

Prizes: Two $5,000 scholarships

When: January 1 – May 31, 2020

Download Scholarship Flyer

*Application deadline extended to May 31, 2020*

Register now

Intermotor 'Import Leader' Scholarship Contest


Who's it for? Sixth annual contest for aspiring techs or tech students pursuing an education in automotive technology or repair with an import focus at a technical school or college.

Prizes: Four $5,000 scholarships

When: February 1 – June 30, 2020

Download Scholarship Flyer

*Application deadline extended to June 30, 2020*

Register now

Counterperson Sweepstakes

During the SMP 'A Century of Excellence' Counterperson Podcast Sweepstakes, listeners who correctly answer a trivia questions from our Aftermarket Insights podcast will enter a random drawing for a chance to win two tickets to a concert of their choice.

Visit for more information.

Contest closed July 31, 2019

SMP 'Shop Team Selfie' Challenge - Anniversary Edition


We know it takes an entire shop to get the job done day after day. That’s why we want to showcase your entire team during SMP’s 100th anniversary celebration with our special ‘Shop Team Selfie Challenge.’ You can win a prize that will benefit your entire shop.

Grand Prize: $5,000 towards your next shop appreciation event

How It Works:

  1. Take a group selfie with your technicians and employees
  2. Upload to Facebook, Instagram, or Twitter with the hashtag #MyShopTeamSelfie.


Contest closed August 30, 2019

TechSmart TEC4 Hi-Temp Blower Motor Resistor Connector Promotion

To celebrate the release of our exciting new product category, Hi-Temp Blower Motor Resistor Connectors, we’re launching our TEC4 Hi-Temp Blower Motor Resistor Connector Kit Promotion. When you purchase our TEC4 assortment of 10 Hi-Temp Blower Motor Resistor Connectors (2 each), you pay for 5 and get 5 FREE. The promotion starts February 1, 2018, and is available while supplies last.

Our new Blower Motor Resistor Connectors feature TXL copper wiring and hi-temp connector material to reduce melting that occurs to the factory connector. It’s just another example of a problem-solving part from TechSmart.

Click for details. Contact your TechSmart Representative for availability.


TechSmart TEC3 High-Temperature Headlight Harness Assortment

With our new TEC3 assortment, you’ll receive 16 of our most popular TechSmart® High-Temp Headlight Wiring Harnesses, a butane torch, and butt connectors—all in a durable technician tackle box so you can conveniently store all of the harnesses in one place and access them as needed. The assortment includes pairs of all eight of our High-Temperature Headlight Wiring Harnesses, which feature high-temp connectors to prevent melting and part failure, 14 gauge wire for better conductivity, and "plug and play" fit for easier installation. Together, the assortment and tackle box exemplify our commitment to solving problems that technicians face in the bay. 

Click for details. Assortment is available while supplies last. Contact your TechSmart® Representative for availability.


TechSmart "Show Us Your Shop" Contest

Enter the TechSmart ‘Show Us Your Shop’ Contest for your chance to win a $100 gift card and have your shop featured on the cover of a TechSmart® New Parts Guide!

To enter, simply take a photo of your shop, post it to Instagram, and add the hashtag #ShowMyShop. The Top 25 photos will win $100 each. The winning photo will be placed on the cover of a future TechSmart® Parts Guide. The first 100 participants will receive a TechSmart® decal.

The contest runs from September 1 to October 31, 2016. To learn more, click here.


Intermotor Import Leader Scholarship

Standard Motor Products wants to invest in the future of the automotive import market, which is why the company announced its Intermotor Import Leader Automotive Scholarship. Starting on March 1, two aspiring technicians or tech students pursuing an education in automotive technology or automotive repair at a technical school or college will be eligible to win a $5,000 scholarship toward their tuition.

To be considered for the scholarship, students should visit There, they’ll be asked to upload a photo and, if desired, a video. They’ll also need to answer a series of automotive industry-related questions. Each entry will be judged on how relevant, creative, and thoughtful it is in regards to the automotive import market. The deadline for applications is June 30, 2017.


'Make It QWIK' Sweepstakes

If you have a need for speed, you should consider entering the ‘Make It QWIK’ Sweepstakes. The Grand Prize (which will be awarded to five people) is a trip for two to the Bob Bondurant® School of High Performance Driving in Chandler, AZ. Opened in 1968, the driving school features a custom 1.6-mile track designed by world champion driver Bob Bondurant. Sweepstakes winners will have the chance to race around the legendary track after they receive driving lessons from expert instructors in the school's pit-side classrooms. As consolation, five First Prize winners will receive a GoPro® HERO4 Camera and the first 2,500 people who enter will receive a commemorative ‘Make It QWIK’ TPMS cap.

The purpose of the 'Make It QWIK' Sweepstakes is to spotlight our complete TPMS offering, especially our new QWIK-SENSOR line. Consisting of just three sensors, the QWIK-SENSOR line covers 94% of all Domestic, European and Asian applications, making them our most advanced Multi-Coverage TPMS sensors. 

The promotion runs from April 1, 2015, to June 30, 2015. It will be supported by a national advertising program and a social media campaign. Participants may enter for a chance to win by visiting and filling out the online entry form. 


SMP Share the App Sweepstakes

To celebrate the launch of Standard Motor Products’ SMP® Parts App, SMP is offering automotive professionals and car enthusiasts the opportunity to win some great prizes. This sweepstakes will award several Samsung Galaxy Note® 4 Phones, Apple Touch® iPods, and the first 500 entrants will receive a free Portable Phone Charger. The SMP Parts App makes it easy to find all the SMP parts you need for your vehicle on your mobile phone or tablet.

To enter the sweepstakes, visit, download the SMP Parts App (it’s free! Available on the Google Play Store and the Apple App Store), and complete the online registration form between January 15, 2015 and March 31, 2015. Share the app to your Twitter or Facebook pages and you can also earn 10 additional entries, to the sweepstakes, for every one of your friends who enter from your link.

Be sure to join the sweepstakes today to increase your chance at winning!


Are You TechSmart? Scholarship

Are you TechSmart? Prove it! This summer, TechSmart® is looking for talented students who may be future TechSmart® techs and are looking to reward those talented individuals with a TechSmart® scholarship. Entering is easy - simply impress our judge, TechSmart® Tech John Fillipone, with the answers to our questions including why you deserve the scholarship and provide a photo of yourself. The best student entry will receive a TechSmart® scholarship.

Promotional period is August 1 through October 31, 2014. Check back for details or visit


Intermotor® Import Parts Car Giveaway

No other brand can match the import parts coverage of Intermotor®. Intermotor® is recognized as the import leader in coverage and quality, with a commitment to exact-match fit, form, and function. To drive excitement, we’re giving away the “Intermotor® Import Parts Car”, a 2014 Subaru® Impreza WRX.

In addition to our Grand Prize winner receiving a Subaru® Impreza WRX, 5 First Prize winners will receive a GoPro® HERO3+ Camera and 10 Second Prize winners will receive a Garmin NÜVI® LM with lifetime map updates.

This exciting promotion runs January 15 through April 15, 2014. Enter at